What we do

The Directive Group is a multi-disciplinary practice providing strategic business growth, revenue generation and market expansion services to help companies increase their revenues, grow their businesses, and refresh their product and service portfolio.

We take pride in our detailed business and market  analysis, however, our work shows its most impact through our execution. Our team  actively engages our clients to ensure the strategies we recommend are implemented properly and that the organization and the staff are headed and moving in the right direction.




Industries (limited list):


- Cloud computing / Software as a Service (SaaS)

- IT services, Infrastructure-as-a-Serivce

- Hosted telephony (VoIP)

- Hosted unified communications

- Smart Grid / smart utility systems

- Hardcopy (printers, MFPs, related services)

- Embedded technologies (software, semis, etc)

- Other computer software, hardware, and services

- Healthcare providers

- Distribution companies



Revenue Growth Strategies

Growth strategy development

Pricing strategies

Stalled business revenue regeneration

Business model development

New vertical development

Process management and improvement


Interim Executive Engagements

Hands on execution

Advisory board development

Organizational restructuring

Change management

Performance and management development


Market Expansion

Market definition and positioning

Identification of new target markets

Corporate partnerships

Competitive analysis

Market research


Marketing Strategy and Implementation

Branding and messaging strategy

Major launch of product or business line

Website and content design and positioning


Product Strategy

Long term product portfolio development

End-to-end product plans

Life cycle analysis

Program development