The Directive Group is a boutique multi-disciplinary management consulting practice providing revenue generation, business
growth, and market expansion services targeted to middle market companies to blue-chip corporations developing products,
services, and intellectual properties.
Working closely with CEOs, executive teams, and boards of directors, The Directive Group creates practical yet innovative
solutions that best fit our clients’ business conditions by tweaking, repositioning, or completely reshuffling the deck if necessary.
The Directive Group offers nonprofit organizations reduced fee services to help them with strategy, funding plans, and branding
Kat Shoa, Managing Director
Kat has extensive experience in business strategy, market retargeting, product strategy, and change
management. By acting as interim CEO/executive, or directly working with CEOs or boards, she has
repositioned her clients for extreme sales and profitability growth, and has a track record of working
on products and services with projected revenues of hundreds of millions of dollars.
From 2013 to 2015, Kat was the Interim CEO of a boutique IT firm offering infrastructure-as-a-service
(IaaS), IT design services, and digital compliance.
Kat started her career at Logicon, followed by an 8 year tenure at Xerox, and going through an IPO with
Peerless Systems, a fast growing company showing 40% YoY revenue growth until her departure in 2000
to start her consulting career. She is experienced in working with US and Japanese clients in industries
including IT services, cloud computing / Software as a Service (SaaS), Smart Grid, hosted telephony
services (VoIP), digital office products (printers, MFPs, printing services), embedded technologies
(semiconductors and software), and other computer software, hardware, and services. Clients also include non-tech companies including healthcare providers, distribution companies, etc.
Kat has quickly and successfully turned a fine arts hobby into a profitable side business with
international collectors, several awards, and inclusion into books and publications.
She sat on the board of directors of the Los Angeles Boys and Girls Club for several years, and continues to be active with non-profits.